How do we measure media audiences? - We research media by sales, subscriptions, ratings and figures.
Who measures audiences? - NRS, ABC, BARB, Bookseller.
http://www.thinkbox.tv/server/show/nav.836 - This is a link which will take you to find some of the companies who monitor audience sizes.
New Media
Views and trailer clips on YouTube and Google are new media which we can measure audience with. Also along with social network sites such as Facebook and Twitter trends.
Quantitative research: Questionnaire's.
They are number based and the people are asked closed questions so that they can generate the exact straight answer. They are also very factual.
Qualitative Research: Interviews, focus groups.
Its an analysis of existing products, open questions are asked to generate answers which then open to interpretation and individual preferences.
Considering Audience
- Audience Engagement - This describes how an audience interacts with a media text. Different people react in different ways to the same text.
- Audience Expectations - These are the ideas the audience have in advance of seeing a media text. This particularly applies to genre pieces - don't forget producers continually play with or shatter audience expectations.
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